Kerala Vision 2047 imagines a bold transformation of the state’s creative economy through a dedicated OTT, Digital Content, and Web-Series Accelerator. As global entertainment shifts decisively toward streaming, Kerala has a historic opportunity to convert its deep storytelling tradition into an export-ready industry. The rise of OTT platforms means that local narratives can now reach global audiences overnight, but to truly compete with the Korean, Nordic, and Spanish content ecosystems, Kerala must professionalise its writing, modernise its production infrastructure, and build a structured digital-first creative pipeline. This accelerator serves as the state’s full-stack solution, designed to nurture creators, incubate long-form storytelling, and position Malayalam content on the global stage.
The plan begins by establishing state-supported writers’ rooms, giving Kerala’s storytellers access to professional script development processes, editorial guidance, and showrunning expertise. Good OTT content begins with good writing, and these writers’ rooms will form the foundational layer of a new content industry. Alongside this, digital-first studios and modern production hubs in Kochi, Trivandrum, and Kozhikode will offer creators access to virtual production stages, AI-assisted editing suites, sound design labs, post-production facilities, and affordable digital infrastructure. By reducing the cost and increasing the quality of production, Kerala can push a larger volume of content into the global market at competitive standards.
To cultivate a new generation of talent, the accelerator will incubate 500 digital creators through structured creator labs that include mentorship, pilot-production grants, and exposure to international writing and directing talent. This is supported by the establishment of the ₹500 crore Kerala OTT Fund (2026–2032), the first of its kind in India, dedicated to financing premium web series, digital documentaries, experimental formats, and global co-productions. Kerala’s content industry has long been constrained by capital availability; this fund directly unlocks the potential of creators who have ideas but lack the means to execute them.
Partnerships with Netflix, Amazon, Hotstar, and Sony will anchor Kerala into the global OTT ecosystem, ensuring that content produced within the accelerator has a viable path toward international distribution. At the same time, Kerala will train 5,000 writers in long-form storytelling, establishing a skilled workforce capable of producing complex narratives suitable for multi-season web series. Creators retain a majority share in intellectual property, ensuring sustainable earnings and long-term royalty streams that make digital content a viable career for Kerala’s youth.
By 2047, OTT will be the dominant global entertainment format, and Kerala is positioning itself not merely as a consumer of this new world but as a producer of it. With structured writing rooms, modern studios, creator incubators, global partnerships, and a ₹500 crore content fund, the state can build a $3–5 billion creative economy driven by Malayalam storytelling. This initiative promises thousands of high-quality digital jobs, global recognition for Kerala’s cultural identity, and an industrialised creative sector capable of sustaining continuous content production. Through this accelerator, Kerala’s stories can travel farther than ever before, marking the state as a world-class producer of digital content in the decades to come.
