Every day, thousands of temples across Kerala receive large quantities of flowers as offerings from devotees. These flowers symbolize devotion, gratitude, prayer, and cultural continuity. Yet once the rituals are completed, most of these flowers become waste. They are often discarded in water bodies, dumped in landfills, or left to decompose without any structured utilization. What is traditionally viewed as waste may actually represent a significant economic opportunity for Kerala's rural economy. Temple flower recycling is emerging as an innovative form of social entrepreneurship in several parts of India. The concept is simple. Flowers collected from temples are transformed into valuable products such as incense sticks, organic fertilizers, natural colors, scented candles, potpourri, essential oils, and eco-friendly religious products. This approach combines environmental protection, employment generation, waste management, and cultural preservation within a single economic model. Kerala possesses unique advantages that make such an initiative particularly attractive. The state has ...